Managing leads on your website can be time-consuming if you contact each separately. Moving to automated lead generation will free up your time. With a small self-owned business this process quickly became a nightmare, because you want to connect with each new potential client personally. Many leads won’t even look at your attempt for follow up. You are probably spending hours upon hours responding to these leads when you could be conducting effective business towards clients.
Many small businesses suffer the same issues managing their leads. A massive chunk of leads will never convert for any number of reasons that won’t be persuaded by your converting efforts. You waste precious time sending them personal emails manually.
Programs have been developed to allow for better lead management through automated processes designed to help you weed out the unwanted leads that will never convert. By getting rid of them, you free up loads of hours a month that would otherwise have been spent dealing with ghosts. You now have more time to get more business done.
The Process of Automating Your Leads
Now it’ll probably take you some time to set up your automated process, but in the end, it will be worth the trouble and save you so much time in the long run.
First, you will want to make sure you have a way to opt your leads into your email subscription. An easy way to do this is to have a downloadable PDF document with general information on a landing page. For example, you can offer pricing information or a quick guide to your business’s products or services. By making the information an opt-in, you are not just creating leads you are eliminating some potential lead ghosts that won’t be wasting your time.
Secondly, you will need to have an automated email sent to follow up with all leads. Convey your attitude or the business’s attitude in these automated emails. Don’t make this impersonal or robotic; be yourself so that your leads feel wanted.
You will need to offer content in different ways and at different times to determine which of your current leads aren’t ghosting you. Through your automated lead generation process, you can monitor who opens your emails and clicks on your offered content. For leads who are no longer engaging in your content after some time, you can send more out content with a more out-of-the-box call to action to try to catch their interest again. It that doesn’t work out you can have them automatically opted out of your subscription. Once your leads have proven themselves, you will be able to take the last step to convert your lead into a loyal customer.
Go Forth and Save Time
With a well defined automated lead generation process you could add hours to your workday dedicated to conducting your business and not just managing your business. With less time dedicated to managing leads, your business could become a better entity. You have more time to make the business better, which will be conducive to bringing in more leads willing to convert.