Facebook is turning 14 years old this year. It has evolved into the most popular social media platform with the largest number of daily active users. Facebook has grown from a small platform for college students to a worldwide phenomenon. It has become a haven for small businesses and media companies like us. We want to reach out to audiences and target potential leads through ads and organic post traffic for ourselves and for our clients.
Zuckerberg announced that Facebook would change to make the News Feed focus more on posts from friends, family and groups. This is all in order to make sure that our social interactions are more substantial and meaningful. It is understandable that Facebook is making this change on the heels of the 2016 presidential election. Fake news posts from fake organizations flooded our feeds and our friends unknowingly shared the same posts.
Zuckerberg stated that he wants the platform to change from its current passive interaction that we have become familiar with and that we rely on to one that reaches out to our target audiences. I agree 100% that Facebook hasn’t exactly been the best place for garnering meaningful interactions. Media companies take this into account when posting content.
What does the future hold?
On a personal level, I am looking forward to this change. On the business level, it makes me nervous to see how this will affect the way that we are currently reaching our audiences. Zuckerberg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”
All of this makes you wonder whether or not this will inevitably bring an end to successful Facebook advertising and social lead generation by way of its platform. If they successfully implement this standard, it will become increasingly more difficult to reach and engage our audiences.